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The term MICE in travel sector refers to providing services to business travellers by hosting meetings, incentive programmes, corporate conventions and exhibitions (which together stands as an acronym for the word MICE). A MICE activity attracts corporate travellers, companies and group of employees at management levels who are on tour for business prospects.
But it is not as easy as it sounds. Creating an experience that is tailored to individual tastes and interests is not a cake walk. Apart from the services, the itinerants want value for their money with new connections and platforms for professional growth. That is where Primark Travel House positions itself better as compared to MICE agents giving its buyers more security, personalized offers, commitment and efficiency. Letss have a look as to how Primark sets a MICE trap to tap the market and fulfil what a business traveller wants.
No wonder business goals are very important but comfort is certainly a plus. Business travellers seek a lot more than just an exclusive hotel accommodation and standard arrangement. Primark touches different aspects of travel like aristocratic ambience, entertainment and hospitality. Apart from hotel booking, air ticket booking, luxurious resorts, banquets, travel convenience, car rental services, gym and spa; safety and hygiene standards also make Primark exclusive and significant. With their own fleet of cars and coaches, it transfers delegates in timely manner.
Primark reserves a good size convention centres in such a way that even if the occupancy shoots up, they can customize it. The conference halls and rooms are all tailor-made as per the specific requirement of client and company. Not only Primark design rooms in a great way but also gets into researching, brainstorming and scheduling to organise meetings in timely and hassle-free manner. Infact it adds extra thoughtful touches to ensure interactive sessions and a more professional impression. Even creative aspects like posters, branding, in- house projections etc are taken care of.
Tech tools are the most important part of corporate travel services. Conducting a web conference, an audio/video group chat, recordings and playbacks are the key requirements for any business tourism. Primark takes care of these technical challenges by providing fast internet access and other digital tools. So, with rich collaboration devices and virtual meetings your sessions will be shorter and a mission-successful.
Primark gives the best pricing structure which make it a preferred choice for business travellers and organizations. Apart from its flexible and logical approach to pricing, the travel house also offer discounts and special rates depending on the volume and stay duration for its MICE clients.
Apart from managing the entire event and business programs, Primark ensures that they create bespoke experience for their delegates. Through its team of professionally-trained support staff, it handles the client’s requirements and vision in the best possible way. Primark’s MICE guests can also revel in plethora of activities like yoga sessions and water sports activity. Primark gives equal importance to food which is one of the basics of hospitality sector. Providing the clients with economical meals without scarifying the quality comes as a biggest challenge to please the corporate clients.
Primark focuses on one important level of connection which is incentives and reward programmes for the managers and employees. Recognition and perks provides an opportunity to employees to learn, interact and experience. A MICE guest's increased morale, job satisfaction and involvement is a must for increased sales and productivity.
This is another aspect of MICE taken care of by Primark in an efficient way. It offers the corporate group and clients a chance to represent and promote their latest offerings, launches and services. This helps the organizations and brands with highest level of visibility, recognition and growth. Besides, the clients also get lucrative opportunities through fairs, theme shows, fashion shows and social gatherings. Primark throws in surprise elements to make each event unique and memorable.
Primark swiftly walks though all aspects of the MICE event from the perspective of the client and never lose sight of the fundamental needs of business travellers. For Primark every single detail counts so that the company overcome difficult business situations and establish itself in the market to maximize the value of its brand, products and services.
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